Able to watch, think, and interact, AI helps LED displays

What will the future display look like? Being able to watch, think, and interact may be the basic functions.

"Shopping malls want to carry out intelligent shopping guides, cultural tourism scenic spots want to create immersive experiences, and schools need to build interactive classrooms... These ideas cannot be realized on traditional display devices." Recently, Lin Mingfeng, chairman of Unilumin Technology, told a reporter from the Securities Times that the above scenarios have been applied on the artificial intelligence (AI) display side of Unilumin Technology.

In the wave of intelligence brought by "AI+", LED display equipment is shifting from "one-way display" to "two-way interaction", and the commercial display industry has launched a "battle for dimensionality enhancement." Industry leading companies Absen, Unilumin Technology, Leyard, etc. have taken actions to improve "LED+AI"to a strategic level as a new engine to drive future growth.

Recently, the world's largest single LED virtual studio jointly built by Absen and Bocai Media was unveiled

The LED display industry has launched a "war for dimensionality improvement"

"AI technology is reshaping the productivity of various industries. For the LED display industry, this is not a simple technology superposition, but a key opportunity to redefine user experience and business potential." In an interview with a reporter from the Securities Times, Xiao Zhou, director of the Absen Technology Innovation Center, made it clear.

Since last year, Absen has placed "LED+AI" at the core strategic level to lead future development, treating it as a key engine to drive growth and lead technological changes in the industry, and actively break through the wave of intelligent transformation in the LED display industry.

Talking about "LED+AI", Xiao Zhou said: "We do not pursue a follow-up technology layout, but are oriented by user needs. 'LED+AI' is one of the core technical directions of forward-looking layout for Absen. The goal is to realize the upgrading of LED display product performance and experience through AI and expand diversified commercial scenarios."

It is understood that this strategic upgrade is reflected in three major dimensions: first, image quality upgrade, using AI algorithms to optimize the display effect, making the picture more suitable for human visual needs; second, low-carbon energy saving, reducing product energy consumption through intelligent control; third, intelligent interaction, breaking the "one-way output" limitation of traditional displays.

"Compared with some companies in the industry that pay more attention to the creation of technical concepts, we focus on 'technical implementation to create value for users.'" Xiao Zhou added: "For example, using AI technology to allow the display to automatically adapt to the best state in different environments, this is the intelligence that users really need."

Coincidentally, Unilumin Technology also regards "LED+AI" as the key engine to drive future growth and lead the technological change of the industry.

"AI technology is not a flash in the pan, but the infrastructure of the digital economy era. " Lin Mingfeng said in an interview that Unilumin Technology has elevated the "LED+AI" business to the group's top strategic level and has clarified its goal of transforming from a display hardware manufacturer to an "AI intelligent light display ecological leader".

Liu Jun, head of Unilumin Technology's AI business, told reporters that the company has been exploring the integration of AI technology and LED display business since 2020, and officially established "LED+AI" as its core strategy in 2023. The company independently developed the AISOC system based on Huawei Hongmeng, and also established a traditional culture large model research institute with Zhejiang University to develop a multi-modal large model "Mountain Hidden" to provide technical support for AI end-side applications

"Our goal is to deeply integrate the light display of LED and the brain of AI, so that display products can not only see, but also think and interact. Lin Mingfeng said that by building an intelligent scene ecosystem driven by "hardware + IP + scene services", Unilumin Technology is gradually realizing the leap from a single display hardware to an AI ecosystem.

Leyard, another leading company in the LED display industry, is also actively deploying the "AI+" strategy. Leyard said that the company is using AI to empower the upgrading of the display industry and has made great progress in leading smart service platforms, LED conference all-in-one machines, and digital people. These advances will promote the development of display technology and products in a more intelligent and interactive direction. In terms of cultural tourism business, AI technology has played a role in improving the early concept setting, mid-term creation and design, and later film production of related projects, and has innovated interactive models and implementable business forms.

From "one-wayDisplay" to "two-way interaction"

Unilumin Technology, Absen and Leyard and other companies are promoting the transformation of LED display equipment from "one-way display" to "two-way interaction" through technological innovation and practice.

"Shopping malls want to develop smart shopping guides, cultural and tourist attractions want to create immersive experiences, and schools need to build interactive classrooms... These ideas simply cannot be realized on traditional display devices. "These examples listed by Lin Mingfeng are the actual scenarios of Unilumin Technology's AI end-side application, and have been implemented in many places across the country, such as the AI interactive screen of Nanjing Deji Plaza, the AI intelligent navigation of the Hong Kong Rail Project, etc.

At multiple international exhibitions this year, Absen's "LED+AI" creative solutions have received positive feedback from customers. For example, the company's AI virtual digital human "Xiao Ai" integrates speech recognition and natural language processing technology and can be used in retail and cultural tourism venues.The scene realizes real-time interaction and content explanation; the AI digital clothing changing solution can quickly realize virtual dressing through human body images, effectively improving the retail conversion rate; the AI art large screen optimizes the image quality algorithm and combines the works of digital artists to enhance the visual experience.

Xiao Zhou said that in terms of scene expansion, the company will further explore the three major fields of film and television virtual production, retail, and cultural tourism. "Take film and television virtual production as an example. We have cooperated with Bocai Media to jointly build the world's largest single LED virtual studio in its AI virtual film and television base. In the future, we will also explore AI-enabled virtual shooting to significantly reduce the cost and threshold of film and television production."

As for how to explore new application scenarios and achieve large-scale implementation, Xiao Zhou said that Absen has three major strategies. The first is to focus on the needs of segmented scenarios and develop customized AI solutions; the second is to strengthen cross-border cooperation with content producers, industry ecological partners, and artists to jointly build an "LED+AI" ecosystem; the third is to enhance the efficiency of the industry through full-stack solutions of "hardware + software + content + services"Customer stickiness.

Build a full-scenario AI display system

With the in-depth application of AI technology, competition in the LED commercial display industry has gradually shifted from single product competition to ecosystem competition. Listed companies in the industry have built a full-scenario AI display ecosystem by building comprehensive capabilities of "hardware + software + content".

"We are driven by 'hardware + IP + scene services' to create a full-scale ecosystem covering ToB and ToC." Lin Mingfeng introduced that Unilumin Technology's ecological construction strategy will not only innovate in hardware products, but also provide users with intelligent solutions through self-developed large models, AI agents and other software products, as well as rich scene services. In addition, Unilumin Technology also actively expands overseas markets and promotes solutions to the world.

"I can summarize Unilumin's first-mover advantage in the AI terminal side in three sentences: focusing on vertical scenarios with deep barriers, being the first to lay out the 'optical display + AI' ecosystem, and running through the closed loop of commercialization of AI business." Lin Mingfeng said.

In terms of vertical scenarios, Unilumin Technology has been rooted in command and dispatch, rail transit, cultural and tourism industries for more than ten years, and best understands business processes and payment pain points. A few years ago, Unilumin Technology began to lay out "light display + AI". The company has launched an AI holographic companion assistant, which has a technical foundation of LED display, a self-developed traditional cultural model, and can also customize IP images. In terms of commercialization closed loop, Unilumin Technology signed orders for AI all-in-one machines and AI desk lamps this year. Lin Mingfeng believes that the chain of AI end-side products from research and development to production to sales has been opened.

Faced with the competitive landscape where many companies in the industry are deploying "LED + AI", Xiao Zhou said: "Our core competitive advantages are reflected in two aspects. One is the customized large-screen solution brought by technological leadership.The second is the green and low-carbon advantages driven by AI technology. Looking forward to the future development trend of "LED + AI", Xiao Zhou judged: "The industry is currently at a critical stage of integrated development. In the future, it will deepen in three major directions: AI deeply empowers display performance, interactive experience intelligent upgrades, and application scenarios continue to differentiate and expand." ”

The recently released "Opinions on the Deep Implementation of the "Artificial Intelligence +" Action" requires the fields of technology, industry, and consumption to deeply implement the "Artificial Intelligence +" action. With the widespread penetration of "Artificial Intelligence +" in the LED display industry, AI technology will reshape the future of LED commercial displays, and the industry is expected to usher in greater room for development.