BOE and Shanghai Film Group jointly announced the establishment of a joint venture to lead the digital transformation of the film industry with a new paradigm of

Technology + Culture

On June 16, 2025, during the Shanghai International Film Festival, BOE (BOE) and Shanghai Film (601595) Group (hereinafter referred to as Shanghai Film Group) jointly announced that the two parties will jointly invest in the establishment of the "Shanghai Film Oriental" joint venture. Relying on the technology and resource advantages in their respective fields, they will jointly explore innovative applications in immersive experience, smart display terminals and other fields, and promote the film industry to accelerate the pace of digital development.

This not only marks that the in-depth collaboration between the two parties since signing the strategic cooperation agreement in 2023 has entered a new stage of physical operation, but also represents the industrial integration paradigm with "technology + culture" as the core, driving the Chinese film (600977) industry into a new era of digitalization, intelligence, and sceneization.

Wang Xiping, director of BOE Technology Group, vice chairman of the executive committee, and chief operating officer, and Zheng Yinghao, deputy secretary of the Party Committee of Shanghai Film Group, as representatives of both parties, jointly announced the launch of "Shanghai Film Oriental". Leaders participating in the launch include Liu Yi, Vice President of BOE Technology Group and CEO of MLED business, Si Da, Vice President and Chief Brand Officer of BOE Technology Group, Secretary and Chairman of the Party Committee of Shanghai Film (Group) Co., Ltd., Wang Jun, Secretary of the Party Committee and Chairman of Shanghai Film Co., Ltd., Dai Yun, Deputy Secretary of the Party Committee and General Manager of Shanghai Film Co., Ltd., and many industry guests.

Wang Xiping said that in the context of the booming digital economy and the accelerated integration of AI and the Internet of Things, audiences' pursuit of immersive, intelligent, and high-quality viewing experiences has reached an unprecedented level.

The establishment of the joint venture between the two parties is by no means a simple deepening of the cooperation strategy, but a substantial measure for both parties to jointly reshape the value chain of the film industry. We will rely on the joint venture platform to deepen It fully integrates BOE's leading display technology and Shanghai Film Group's deep film cultural ecology, going beyond the scope of single hardware supply or theater renovation, and is committed to exploring new models of theater operation, creating new scenes for movie viewing and entertainment, and ultimately promoting digital innovation and upgrading of the entire chain of film content creation, production, distribution, and screening, and high-quality upgrading development of the Chinese film industry.

As a consistent innovator in the field of film technology, Shanghai Film Group has implemented the "Technology +" strategy in depth, focusing on promoting film technology innovation, further empowering industry selection and upgrading, and accelerating the application of technological innovation results. This time BOE and Shanghai Film The Group's cooperation is an important practice that uses BOE's industry-leading professional knowledge and technology to provide cinemas with more advanced and smoother display equipment, help cinemas digitally upgrade, and bring audiences a more realistic and shocking audio-visual experience.

As a testament to the efficient implementation of the strategic cooperation between the two parties, the country's first animation-themed cinema was officially unveiled in Metro City, a two-dimensional cultural landmark in Shanghai, and the SFC BOE Suprα Super Cinema on the 5th floor was upgraded and unveiled. The core auditorium of this cinema adopts BOE MLED super digital movie screen technology, with the ultimate in optical presentation. The black field, ultra-high contrast and wide color gamut have brought disruptive changes to the movie screening and viewing experience.

More importantly, with the theater as the core, the two parties also carried out an overall digital transformation and upgrade of the 5-6 floors of Metro City Cinemas, extending the digital experience to the surrounding ecology of the theater, including restaurants, exhibition areas, commercial spaces, etc., realizing the linkage interaction and digital presentation of content, building an immersive entertainment complex with the theater as the core, and opening up a new cinema ecology that is more real, lively, interactive and immersive. The two parties have comprehensive cooperation in LED digital innovative display, film and television culture and other fields. The in-depth cooperation laid a solid foundation for the establishment of this joint venture.

The joint venture being established by the two parties will rely on BOE's industry-leading MLED display solutions, combined with Shanghai Film Group's deep ecological resources in the entire film industry chain, from technology application to model innovation, from theater upgrades to full-chain evolution, to promote the transformation of the entire film and related industries.

Mainly reflected in three aspects:

First, realize the functional revolution of the cinema: after the cinema is equipped with BOE's leading LED display solution, its functionality has been fundamentally expanded. Cinemas are no longer a single movie screening venue, but a collection of movies, live concerts, and e-sports events. A future entertainment center integrating multiple functions such as entertainment, sports viewing, and digital art exhibitions will open up new growth space for theater operations.

Second, promote the iteration of film production technology: the new generation of "movie-level LED display" technology will reversely empower the film shooting and post-production process, giving birth to new film visual language and presentation methods.

Third, the reshaping of the industrial ecology: The two parties integrate their superior resources with "movie screens" as the key entrance, aiming to build a "new film ecology" that integrates display technology, the Internet of Things, digital content, and scene operations, and jointly explore more opportunities and development space for the film industry.

In recent years, BOE has actively expanded Mini/Micro LED has diversified market application scenarios, constantly exploring the boundaries of display technology innovation, and continuing to empower more niche scenarios with leading high-end glass-based new LED display systems and solutions. BOE's innovative professional-grade LED image display solutions, as well as industry-leading XR technology solutions and other innovative technologies, have emerged in application scenarios such as movie screening, film and television production, advertising media, and scene live broadcasting, and have been widely recognized and praised by industry customers.

In the future, BOE will continue to promote its own technological innovation and development, and establish this joint venture Taking this opportunity, we will join hands with Shanghai Film Group and partners from all walks of life to build a "Powered by BOE" innovation ecosystem, using display technology as a link, integrating the Internet of Things and digital technology, breaking the boundaries of traditional industries, achieving in-depth cross-field and cross-industry collaboration and integration, and creating more wonderful scenes of cultural classics and contemporary technology blending and coexisting with each other.