For every three LED displays in the world, one is built by Fujian! How does this champion company do it?

"Fujian Daily" Page 01, March 24, 2025

In the past few days, the temperature in Fujian has risen. In the Qiangli Jucai LED Optoelectronics Industrial Park located in Xiang'an, Xiamen, the 110-meter-long production line in the intelligent manufacturing workshop is operating at full capacity. After dozens of closely connected automated processes, each component finally forms an LED display unit board.

"After 15 days of hard work, the Shanxi Jincheng Media Center project was successfully delivered, with a total of 12 LED displays and 356 square meters." "The 659-square-meter outdoor high-end LED display screen of Zhejiang Jinhua Shopping Plaza was also successfully shipped." "Overseas orders have skyrocketed, and production capacity is expected to increase by 20% in the first quarter." The background automation system controls recent production plans, equipment operations, quality status and other information in real time.

With the expansion of production capacity, in recent years, powerful giants Caihuan has successively renovated and expanded a number of intelligent production lines, upgraded the production lines to optimize NXT programs, NPM cutting belts, NPM splicing and other projects, and introduced automatic packaging lines and other projects. According to reports, the Xiamen base has more than 20 fully automated production lines, with an automation coverage rate of 98%, leading the industry in production capacity and efficiency.

According to the report, the sales of Qianli Jucolor LED display screens in 2022 and 2023 will rank first in the world, and one of every three LED displays in the world will come from Qianli Jucolor. “We have taken another crucial step toward our dream of ‘creating a world-class great company.’” said Zhu Zhiqiang, chairman of Qiangli Jucai.

The relationship between Zhu Zhiqiang and the LED display industry can be traced back to the 1990s. At that time, he went south to Shenzhen to chase the trend of the times, worked in several display screen factories, worked his way from a technical position to the director of the factory, and made his first pot of gold in life.

In 2004, Zhu Zhiqiang came to Quanzhou and worked in a remote Qianli Jucai was founded in an urban village covering an area of only 100 square meters and with only a few employees. He himself is the main technology promoter and one of the business leaders. He rides a bicycle through the streets and alleys of Quanzhou, visiting markets and visiting customers.

At that time, China's display industry was stuck in the dilemma of "few screens": Japan, South Korea and other places almost monopolized the technology patents, product production capacity and pricing power of LCD panels, and China spent nearly 40 billion US dollars on importing LCD screens every year.

"Turning disadvantages into advantages, the market gap is where the potential lies." Zhu Zhiqiang realized that to solve the "difficulty of few screens", powerful giants must take two paths -

Look inward, unswervingly follow the path of independent innovation, and take the initiative in development. In 2007, Qianli Jucai was the first in the industry to develop the P10 direct plug-in single red product. The first generation used single red as the base color and mainly displayed text and simple patterns. It was popular in banks and other doorways. In the following 10 years, it has been the industry leader. Classic products within.

Externally, clarify the "channel is king" strategy and take into account domestic and foreign markets. In 2006, the foreign office spot model was launched. In 2012, the industry pioneered the dealer distribution model, adopting the method of "widening the net and focusing on training", and finally became a veritable "shipping king", with products exported to more than 130 countries and regions around the world.

With this drive and hard work of daring to venture and try, Qiangli Jucai waded into the "deep water zone" and entered the "no man's land", and blazed more trails in the first trial -

In the early days of entrepreneurship, the demand in the domestic market was large, so it chose the business model of receiving engineering orders (i.e. "one-stop installation"). The profit margin per transaction was quite high, but it was not conducive to expanding the scale of production. Zhu Zhiqiang gave up the short-term benefits of "lying flat" and developed the company into a distribution manufacturing enterprise integrating production, sales and service.

In 2014, due to outdoor direct insertion technology Due to the limitations of the technology, the powerful giant lottery has encountered a bottleneck period. Although the direct-plug production equipment is still 80% new, Zhu Zhiqiang decisively scrapped the old equipment and purchased new equipment. The loss of "one in, one out" was huge, but it also introduced surface mount technology into the outdoor field, realizing the gorgeous transformation of the LED industry from direct plug-in to surface mount.

Qianli Jucai also took the lead in using and widely popularizing PWM chips, making it the standard for high-brush products in the industry, greatly improving the performance and display effect of LED displays, and further pushing the LED display industry into the high-definition dual energy-saving era.

There are countless such cases. Knowing that without original innovation, we can only play the role of "follower", Qianli Jucai has built a R&D testing laboratory and established a complete R&D system. It also has a R&D team composed of top experts in the industry. It has applied for more than 700 patents, including more than 90 invention patents, which widely involve product design, production technology and other aspects. Many technologies have filled domestic and even international gaps.

What's remarkable is the cooperation with Xiamen University. Xiamen University's scientific research team continues to explore and innovate in the fields of packaging, new materials, naked-eye 3D and other fields, providing technical support for product upgrades; Qiangli Jucai uses its own production equipment and market channel advantages to promote scientific research results from "bookshelf" to "shelf".

From the initial breakthrough in LED packaging technology, to the self-developed intelligent control system, to the new high-end professional smart display brand - G-ART, Qianli Jucai continues to increase investment in research and development and accelerate the transformation of scientific and technological achievements. At the same time, it continues to optimize production line upgrades and build a seven-intelligent workshop with 36 line interfaces. A precision manufacturing network has been woven to create a "super factory" with 98% automation coverage, realizing full-link intelligent control from production to packaging. In addition, the combination of AI and LED will be one of the future development directions. This is also one of the key layouts of this year's Qianli Jucai, which may bring considerable growth to the entire industry.

Reviewing entrepreneurship In the process, Zhu Zhiqiang mentioned that the pain of "stuck neck" has been deeply imprinted on the chest of China's manufacturing. "Businesses must avoid the situation of 'technologically lagging behind and being controlled by others'. Independent innovation is the only solution. It requires multiple innovations in technology, ecology, channels and applications to proactively reshape the competitive logic and application value chain to achieve sustainable high-quality development."

Championship business card

A national manufacturing individual champion demonstration enterprise and a major CCTV brand. As a world-renowned manufacturer of LED display products, Qiangli Jucai has a complete R&D, manufacturing and sales system. Its super smart manufacturing factory has an annual production capacity of more than 50 million modules, meeting global market demand at "China speed".

Champion's speech

Businesses must avoid the situation of "technologically lagging behind and being controlled by others". Independent innovation is the only solution. The reason why powerful giant lottery can We are able to maintain our industry advantage thanks to our continuous innovation and focus, excellent product and service quality, and channel layout with long-term strategic vision.