Interactive, AI helps LED displays

< section data-tools = "135 Editor" data-id = "140713" data-color = "# 3d93f5" style = '-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba (0, 0, 0, 0.9); font-family: "PingFang SC", system-ui, -apple-system, Bl  inkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Arial, sans-serif; font-size: 17px; text-align: justify; letter-spacing: 0.578px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;'>What will the display of the future look like? Being able to watch, think, and interact may be the basic functions.

"Shopping malls want to carry out intelligent shopping guides, cultural tourism scenic spots want to create immersive experiences, and schools need to build interactive classrooms... These ideas cannot be realized on traditional display devices." Recently, Lin Mingfeng, chairman of Unilumin Technology, told a reporter from the Securities Times that the above scenarios have been applied on the artificial intelligence (AI) display side of Unilumin Technology.

In the wave of intelligence brought by "AI+", LED display equipment is shifting from "one-way display" to "two-way interaction", and commercialThe display industry has begun the "battle for dimensionality improvement." Industry leading companies Absen, Unilumin Technology, Leyard and others have taken actions to elevate "LED+AI" to a strategic level as a new engine to drive future growth.

The LED display industry has begun a "war to upgrade its dimensions"

"AI technology is reshaping the productivity of various industries. For the LED display industry, this is not a simple technology superposition, but a key opportunity to redefine user experience and business potential." In an interview with a reporter from the Securities Times, Xiao Zhou, director of Absen Technology Innovation Center, made it clear.

Since last year, Absen has placed "LED+AI" at the core strategic level to lead future development, treating it as a key engine to drive growth and lead technological changes in the industry, and proactively break through the wave of intelligent transformation in the LED display industry.

Talk about "LED+AI", Xiao Zhou said: "We do not pursue a technological layout that follows the trend, but are guided by user needs. For Absen, 'LED+AI' is one of the core technical directions of forward-looking layout. The goal is to realize the upgrading of LED display product performance and experience through AI and expand diversified commercial scenarios."

It is understood that this strategic upgrade is reflected in three major dimensions: first, image quality upgrade, using AI algorithms to optimize the display effect, making the picture more suitable for human visual needs; second, low-carbon energy saving, reducing product energy consumption through intelligent control; third, intelligent interaction, breaking the "one-way output" of traditional display screenslimitations.

"Compared with some companies in the industry that focus more on the creation of technical concepts, we focus on 'technology implementation to create value for users.'" Xiao Zhou added: "For example, using AI technology to allow the display to automatically adapt to the best state in different environments is the intelligence that users really need."

Coincidentally, Unilumin Technology also regards "LED+AI" as a key engine to drive future growth and lead the industry's technological change.

“AI technology is not a flash in the pan, but an infrastructure in the era of digital economy.” Lin Mingfeng said in an interview that Unilumin Technology has elevated the “LED+AI” business to the group’s top strategic level and has clarified its goal of transforming from a display hardware manufacturer to an “AI intelligent light display ecological leader.”

Liu Jun, head of Unilumin Technology's AI business, told reporters that the company has begun to explore the integration of AI technology and LED display business since 2020, and officially established "LED + AI" as its core strategy in 2023. The company independently developed the AISOC system based on Huawei Hongmeng. It also co-established the Traditional Culture Large Model Research Institute with Zhejiang University and developed the multi-modal large model "Shan Yin" to provide technical support for AI end-side applications.

“Our goal is to deeply integrate the light display of LED and the brain of AI, so that display products can not only see, but also think and interact.” Lin Mingfeng said that by building an intelligent scene ecosystem driven by “hardware + IP + scene service”system, Chau Ming Technology is gradually realizing the leap from a single display hardware to an AI ecosystem.

Another LED display industry leader, Llad, is also actively deploying the “AI +” strategy. Liard said that the company is using AI to empower the display industry to upgrade, and has made great progress in viewing smart service platforms, led conference all-in-one machines, and digital people. These advances will promote the development of display technology and products in a more intelligent and interactive direction. In the cultural and tourism business, AI technology has played an enhancing role in the conceptual setting of related projects in the early stage, the creation and design in the middle stage, and the production of films in the later stage, and has innovated the interaction mode and the business form that can be landed.

From "one-way display" to "two-way interaction"

Through technological innovation and practice, companies such as Chau Ming Technology, Abyssin and Liard are promoting the transformation of LED display devices from "one-way display" to "two-way interaction".

"The mall wants to carry out intelligent shopping guide, the cultural and tourism scenic area wants to create an immersive experience, and the school needs to build interactive classrooms... these ideas cannot be realized on traditional display devices. These examples cited by Lin Yifeng are precisely the actual scenarios in which Chau Ming Technology is applied on the AI side, and have been realized in many places across the country, such as the AI interactive screen in Nanjing Deji Plaza, the AI intelligent guide of the Hong Kong orbit project, and so on.

This year, the“ led + AI ”creative solution presented by Abyssin has received positive feedback from customers at several international exhibitions. For example, a companyThe AI virtual digital person "Xiao Ai" was launched, integrating speech recognition and natural language processing technology, which can realize real-time interaction and content explanation in retail and cultural tourism scenes. The AI digital dress change program can quickly realize virtual dress change through human images, effectively improving retail conversion rate. The AI art screen optimizes the image quality algorithm, combines the works of digital artists, and enhances the visual experience.

Xiao Zhou said that in terms of scene expansion, the company will continue to cultivate the three major fields of virtual production, retail, and culture and tourism. "Taking film and television virtual production as an example, we have cooperated with BOC Media to jointly build the world's largest single led virtual studio in its AI virtual film and television base. In the future, we will also explore AI-enabled virtual shooting, which will greatly reduce film and television production costs and thresholds.”

As for how to mine new application scenarios and achieve large-scale landing, Xiao Zhou said that Abyssin has three major strategies. First, it focuses on the needs of subdivided scenarios and develops customized AI solutions. Second, it strengthens cross-border cooperation with content producers, industry ecological partners, and artists to jointly build an "LED + AI" ecosystem. Third, it improves customer stickiness through a full-stack solution of "hardware + software + content + service".

Create a full-scene AI display system

With the in-depth application of AI technology, the competition in the led commercial display industry has gradually shifted from a single product competition to an ecosystem competition. Listed companies in the industry have created a full-scenario AI display by building a comprehensive capability of "hardware + software + content"Ecosystem.

"We are driven by ‘hardware + IP + scenario service’ to create a global ecology covering ToB and ToC. Lin Yifeng introduced that Chau Ming Technology's ecological construction strategy, in addition to innovating on hardware products, will also provide users with intelligent solutions through self-developed large models, AI agents and other software products, as well as rich scene services. In addition, Chau Ming Technology is also actively expanding overseas markets and bringing solutions to the world.

" Chau Ming's first-mover advantage on the AI side is summarized in three sentences: focusing on vertical scenarios with deep barriers, pre-emptively laying out the "light display + AI" ecology, and running through the closed loop of AI business commercialization. Lin Yifeng said.

In terms of vertical scenarios, Chau Ming Technology has taken root in such industries as command and dispatch, rail transit, and culture and tourism for more than a decade, and understands the business process and payment pain points best. A few years ago, Chau Ming Technology began to lay out "light display + AI". The company has launched an AI holographic accompanying assistant, which has a technical foundation for LED display, a large model of traditional culture developed by itself, and an IP image can be customized. In terms of commercial closed-loop, Chau Ming Technology signed an order for AI all-in-one machines and AI desk lamps this year. Lin Yifeng believes that the chain of AI-side products from R&D to production to sales has been opened.

Faced with the competitive landscape of "LED + AI" in many enterprises in the industry, Xiao Zhou said: "Our core competitive advantage is reflected in two aspects, one is the innovative ability of customized large-screen solutions brought by technology leadership.The second is the green and low-carbon advantages driven by AI technology. Looking ahead to the future development trend of "led + AI", Xiao Zhou judged: "At present, the industry is at a critical stage of integrated development, and the future will deepen in three directions: AI depth-enabling display performance, intelligent upgrading of interactive experience, and continuous differentiation and expansion of application scenarios." ”

The

recently released" Opinions on In-depth Implementation of "Artificial Intelligence +" Action "requires in-depth implementation of" Artificial Intelligence + "action in science and technology, industry, consumption and other fields. With the widespread penetration of" artificial intelligence + "in the LED display industry, AI technology will reshape the future of led commercial display, and the industry is expected to usher in greater development space.