Bringing the cinema home Sony’s first giant-screen Mini LED TV officially goes on sale

Just like the corporate mission of "touching the world with the power of creativity and technology", Sony is well aware that the ultimate goal of technological innovation is to serve users, and it always maintains a keen insight into user needs. It not only penetrates home entertainment scenes, but also various industries with diverse and complex business scenarios. Sony always regards user needs as the driving force for product development. Based on home users' demand for large-size screens, Sony will officially launch a new generation of light flagship MiniLED Sony TV 5 series 98 inches on May 22. Sony TV 5 Series 98-inch relies on the combination of MiniLED backlight control technology, XR chip image quality upgrade and ultra-large screen design, allowing consumers to get an immersive movie-watching experience in the living room and easily take the theater home!

New horizons for large-screen movie viewing, understanding technology and consumers

In the past, the immersive movie-watching experience brought by giant screens was an exclusive feature of cinemas. Sony adheres to the brand concept of "bringing cinemas home" and is using A more comprehensive product lineup and lasting brand concept reconstruct the relationship between film art and living space. The Sony TV 5 series released this time is Sony’s first 98-inch MiniLED TV. The ultra-large screen design significantly shortens the distance between home viewing and theater experience. In addition, BRAVIA5 has five different screen sizes to choose from, ranging from 98 inches to 55 inches, covering the adaptation needs of mainstream home scenes, allowing immersive movie viewing to truly integrate into multi-dimensional living spaces.

Previously, the Sony TV 9 Series has won the favor of consumers with its excellent product strength. The Sony TV 5 Series launched this time relies on the cutting-edge technology and decentralized functions of the 9 Series. It has the same light control technology and color adjustment as the 9 Series, bringing viewers a picture quality experience close to flagship products. At the same time, it provides consumers with a larger size choice than the 9 Series to meet consumers' demand for large screen sizes.

Exclusive Mini LED backlight control technology sets a new benchmark for cinema TVs

Sony TV 5 series as a new light flagship Mini LED The TV is equipped with the Master Edition of the XR dynamic backlight system. This technology shares the core technology with Sony's professional monitors. It is equipped with 22-bit backlight grayscale control and uses Sony's exclusive local dimming algorithm to achieve 4 million levels of backlight brightness adjustment. It ultimately presents stunning contrast, from subtle facial shadows to sharp highlights, with delicate gradients. Capture light and shadow.

The excellent picture quality of Sony TV 5 series is inseparable from the XR chip. The new generation XR chip is empowered by AI and can optimize the picture quality of different scenes and subjects through AI picture detection and AI cross-analysis, and further reduce noise and motion blur, and improve picture clarity. At the same time, in the pursuit of film-sensitive shadows, Sony TVs have film-industrial-level color adjustment. This technology is derived from Sony’s core monitor backlight control technology, achieving light, shadow and color textures that are closer to those of the monitor.

Fully linked with Sony home theater to perform an audio-visual feast

The immersive movie experience is not only reflected in the light and shadow presentation of the picture, but also the excellent sound performance. The multi-channel screen sound field has 2 high-frequency positioning speakers and 2 spatial planes with low-frequency reflection. Speakers, through the scientific speaker layout on both sides and bottom of the TV and S-Master digital amplification technology, the sound can match the picture and be immersive. Three-dimensional sound quality and high-quality Sony image performance complement each other.

Sony TV 5 series can fully integrate with Sony home theater products to further unleash the potential of Sony TV audio technology. With AI Voice Enhancement 3.0 and Center Sound Field Sync Mode 2.0, it can not only identify and optimize vocal dialogue more clearly, but also turn the TV itself into a center sound field speaker, creating a cinematic immersive sound experience. Sony's home theater series products resolve the differences between cinemas and home viewing environments, restore the design intentions of movie sound designers, and bring real theater-like sound effects to the comfortable living room.

From the lens to the living room, restore the truest creator's intention

In the century-old development of movies, movies represent high-level audio-visual and the pursuit of new technologies. What the movie brings to the audience is not only the scene experience in the theater, but also the direct dialogue between art creators and movie lovers, how to accurately create scenes in the family living room. Restore the original author's intent is crucial. Sony, which has professional film production experience and technology, undoubtedly has significant advantages. Sony has the advantage of a complete film industry chain from shooting to distribution, professional film shooting equipment, monitors to home display equipment. Based on Sony's technical accumulation in professional film production, it can more accurately grasp the intentions of creators.

In addition, Sony has cooperated with Tencent, iQiyi, and Youku, a number of domestic streaming media, to launch the "Professional Movie Studio Calibration Mode". By sharing image quality parameters and using cloud services, the TV can intelligently identify the type and format of content the user is watching, including the home environment, and automatically adjust the TV image quality settings. In terms of movie viewing, the Sony TV 5 Series supports Dolby Vision and Dolby Atmos, which can bring users immersive sound effects on popular streaming media, achieve resonance between picture quality and sound, and touch the essence of film art.

For audio and video enthusiasts, the sound and image quality of IMAX cinemas has always been the industry benchmark. IMAX Enhanced, jointly created by IMAX and DTS, provides users with a high-quality home entertainment audio and video playback experience. In addition, the Sony TV 5 Series is compatible with HDR Vivid. HDR Vivid is a solution for accurate picture matching based on intelligent algorithms, which can achieve more realistic colors, richer levels, more accurate contrast and fuller light and shade, providing viewers with an excellent immersive visual experience.

Sony TV is the only TV brand in China that supports CalmanREADY certification. Sony China will launch a full set of solutions and Calman calibration technology services for film and television creators in 2025 to adjust the picture quality of the TV to a standard level equivalent to that of professional monitors, thereby achieving higher color accuracy, more accurate content brightness, and smoother grayscale transitions.

Intelligent movie-watching assistant creates an intelligent user experience

In the digital age, how to efficiently manage TV content and improve the viewing experience has become the focus of user attention. Sony has always been at the forefront of product digitization. Through insights into consumer viewing habits, it provides viewers with smart viewing assistants that match audiences in all aspects and scenarios. It supports real-time voice co-watching with friends from different places, and chatting about the plot while watching is more in line with the social habits of young people. It also has thoughtful reminders to catch up on dramas, new drama launch reminders, and care for elders. The Huai mode, combined with the age-friendly interactive interface design, creates an all-age friendly interactive ecosystem, allowing viewers with various needs to get the best viewing experience. In terms of usage habits, users can control the TV and soundbar through their mobile phones, and adjust the volume and settings directly in the BRAVIA Connect app. Simplified operations allow users to say goodbye to remote controls and on-screen menus, and seamlessly migrate users' mobile phone usage habits to home entertainment scenarios.

The ultimate audio-visual feast, the new light flagship Mini LED 5 series 98 inches will be on sale soon

Sony, which has been a film expert for 100 years and a TV expert for 60 years, has continued to bring product innovation with its profound accumulation in the film and TV industry. In recent years, the TV market has gradually developed towards large-screen and high-end. This new light flagship MiniLED5 series 98 inches, the design of ultra-large screen continues to be ultra-large. The flagship product technology not only provides consumers with a wider range of size choices, but also combines Sony's full industry chain advantages, cinema-level sound and picture quality performance, and high-quality film and television content to provide the best products for consumers who pursue movie-watching quality, so that more viewers can enjoy a theater-like audio-visual feast at home!