TCL Industrial Lu Chunshui: Mini LED crushes OLED and becomes the mainstream of the mid-to-high-end TV market

From March 20 to 23, 2025, during the China Home Appliances and Consumer Electronics Expo (AWE 2025), TCL Industry grandly displayed the results of technological innovation in the exhibition hall, including the first fourth-generation LCD TV TCL Q10L series, TCL Little Blue Wing C7 fresh air air conditioner, TCL AI super washing and drying machine, TCL Ice Kirin deep-freezing refrigerator, TCL P10 color ink eye protection mobile phone, the world's smallest mass-produced full-color MicroLED optical waveguide AR glasses, the world's first carbon fiber smart lock and other intelligent terminal products and solutions.

On March 20, Lu Chunshui, President of TCL Industrial China, accepted an exclusive interview with the news media during AWE 2025. Lu Chunshui said: "TCL Industrial is fundamentally a product company, so we first believe that technological innovation and product innovation are the key to improving our brand competitiveness. Taking the display industry as an example, it is well known that TCL Mini LED technology has occupied a leading position in the global market for many years. This time at AWE, we also demonstrated the latest QD-Mini LED products, including the industry's first fourth-generation LCD TV Q10L series, which adopt cutting-edge technologies such as Jijing·No Black Border, Butterfly Wing Huayao Screen, and Vientiane Partition, can not only enhance the visual experience of programs such as the Olympic Games, but also refresh the industry's standards for high-end TV viewing experience, attracting the attention of global audiences. ”

In the current mid-to-high-end TV market, Mini LED has become the choice of many people. Lu Chunshui said in an interview: "Mini LED can be used to crush OLED to describe the results of today's display technology in front of consumers. Consumers have used actual selection results to prove which technology is more suitable for today's consumers to buy TVs." LED solves the pain point of traditional OLED not being bright enough, and also overcomes the pain points of OLED's lifespan, cost, and especially the difficulty in overcoming many technical bottlenecks in large-screen TVs. The actual sales results in the past five years have proven that Mini LED has completely become the mainstream choice for consumers in today's mid-to-high-end TV market.

Since the country launched the national subsidy policy last year, with the blessing of the national subsidy policy, the quality-price ratio advantage of the corresponding products displayed by Mini LED technology has been further improved. The sales share penetration rate of Mini LED TVs has increased rapidly during the four months of the national subsidy last year.

Five years ago, TCL judged that Mini LED technology would soon be mature and applied in the TV field in batches. Therefore, TCL made the judgment earlier and was most fully prepared. Therefore, in the past few years, TCL's achievements in the Mini LED field are obvious to all. In the Chinese market, TCL Mini LED sales have ranked first for five consecutive years.

At AWE 2025, many visitors visited TCL's exhibition hall and spoke highly of TCL's AI intelligent products presented at the scene.

Lu Chunshui said that TCL's smart terminal business group has also officially connected with DeepSeek. In fact, TCL has been actively exploring the field of AI. It not only actively embraces DeepSeek in terms of AI assistants, but also integrates this technology into a series of new products launched in 2025, including TVs, air conditioners, mobile phones and other categories. With the rapid development and progress of today's AI technology, it has also been quickly integrated into products, opening a new chapter in smart life.

To go one step further, for example, TCL combines DeepSeek with its own algorithm. TCL has its own Fuxi AI large model, which has empowered multiple products. For example, TCL TV is connected to DeepSeek through the Fuxi AI large model to carry out in-depth cooperation in the fields of multi-modal understanding, knowledge processing and content services.