The first in the country | Luopu LEDMAX IAB immersive sound technology is about to land in commercial theaters

Film sound is an indispensable core element in film art. Its importance is reflected in multiple dimensions. It not only enhances the audience's immersion, but also plays an irreplaceable role in narrative, emotional transmission and aesthetic expression. It can build an immersive experience, control narrative and rhythm, serve as a symbol and metaphor, and provide emotional and psychological hints. Of course, innovations and breakthroughs in sound technology have also continuously broadened the boundaries of film language.

Through the unremitting efforts of the Lopu team, Lopu has successfully developed "LEDMAX IAB immersive sound" and will hold a trial session of "LEDMAX IAB immersive sound" in the LEDMAX giant screen hall of Zhongguang & Lopu LED Movie Park in Nanjing Ziyun Smart Plaza. This is China's first domestically produced IAB immersive sound technology that has been successfully implemented in commercial cinemas.

"LEDMAX IAB immersive sound" achieves a breakthrough upgrade in the theater acoustic experience through independently developed sound field algorithms and hardware integration based on the standard SMPTE ST 2098-2:2022. This audition meeting is not only a display of technical achievements, but also an important testimony of the independent innovation strength of the Chinese film industry. Friends who are interested are welcome to send a private message to the editor in the background to receive a password and go to the Zhongguang & Luopu LED Movie Park in Ziyun Smart Plaza to participate in this audition meeting.

Movie sound is by no means an accessory to the picture, but an independent artistic language. From the fidelity of Foley's sound effects to the abstract expressions of experimental soundscapes, sound can both construct the most realistic physical spaces and project the most subtle spiritual worlds. As director David Lynch said: "Movies are 50% visual, 50% auditory - but sound determines the meaning of that 50% visual."