Chenxian Optoelectronics and Qingdao Haier Multimedia jointly promote TFT-based Micro-LED large-screen applications

On June 20, Chengdu Chenxian Optoelectronics Co., Ltd. and Qingdao Haier Multimedia signed a strategic cooperation agreement. The two parties will carry out in-depth cooperation in the field of LED commercial displays and jointly promote the widespread application of TFT-based Micro-LED large screens in the commercial display market. This cooperation marks that Chenxian Optoelectronics is accelerating the commercialization of Micro-LED. It has taken a key step on the road to land, and it also indicates that both parties will rely on their respective advantages to work together to develop more imaginative market space.

According to the agreement, Chenxian Optoelectronics will use TFT-based Micro-LED technology as the core to carry out in-depth cooperation with Haier commercial displays focusing on high-end commercial displays, while covering diversified solutions including traditional LED products. In the next three years, the two parties will jointly launch a variety of customized LED display products to comprehensively enhance the competitiveness and product richness of Haier commercial displays.

As a representative enterprise in the domestic commercial display industry, Haier Commercial Display has been continuously developing new business models integrating "smart display + scene" in recent years, and has always remained highly sensitive to the application of cutting-edge technologies. Chenxian Optoelectronics continues to achieve technological breakthroughs in core processes such as Micro-LED mass transfer, drive architecture and seamless splicing, and has built a complete product system and technology platform.

The two parties will establish a normalized strategic communication mechanism, based on the principle of "resource sharing, complementary advantages, and win-win cooperation" to promote the rapid introduction of TFT-based Micro-LED products to the market, and carry out in-depth cooperation around terminal product planning, brand collaborative promotion, and industry channel expansion.

As one of the important businesses of Qingdao Haier Multimedia, it has profound accumulation in the research and development, sales and platform operation of complete TV sets. Chenxian Optoelectronics' TFT-based Micro-LED technology has significant advantages such as high brightness, ultra-high resolution, low power consumption and ultra-long life, and has great potential to become the next generation of high-end TV display solutions. In the future, the two parties will also actively explore joint development and market expansion on the Micro-LED TV end, and work together to create a new future-oriented TV display experience around home theater, professional display and ultra-high-definition audio and video scenarios.

Chenxian Optoelectronics will continue to leverage its leading advantages in Micro-LED underlying technology and process capabilities to empower Haier's rapid deployment of commercial displays in the high-end display market, continue to explore the implementation opportunities of LED displays in command and dispatch, high-end conferences, exhibitions, home entertainment and other scenarios, and jointly promote the popularization and application of new generation display technology in a broader market.