Mini LED has become the "wind vane" of the industry, and the Chinese market is expected to reach 9.23 million units in 2025

Mini LED backlight technology TVs have become the "vane" of global TV, especially in MiniIn the field of LED TV, Chinese brands have risen against the trend and surpassed it. According to data from market research company DSCC, Samsung Electronics ranked fourth in the global Mini LED TV market shipments in the fourth quarter of last year. Chinese companies Hisense, TCL, and Xiaomi rank among the top three, and Chinese brands are catching up in the Mini LED field.

Why can my country buck the trend and become the main "player" of Mini LED TVs in the world in the field of Mini LED TVs? In fact, hereThe most important point is the advantage of the industrial chain, which benefits from technological innovation, the ability to independently control the industrial chain, and cost advantages.

As a major industrial country, China has a very complete Mini LED industry chain cluster, which can achieve complete coverage from upstream chips and materials to midstream modules and panels. In addition, in the panel field, my country has high-end panel manufacturers such as BOE and TCL CSOT. China's LCD panel share in the world has exceeded 50%, becoming the largest supplier of panels in the world.Gathering place.

Thanks to the complete industrial chain advantages and cost advantages of my country's panel companies, this combination can not only meet the needs of its own market, but also the needs of the global market. And in order to have a very strong influence on a global scale, Chinese TV brands are working together in the field of Mini LED, so that Mini LED can drive the entire TV industry to lead technological development.

The second is that Chinese TV brands have large global shipments. When Chinese brands support Mini LED, it will also have an impact on the entire TV industry. At present, the global sales of Chinese TV brands account for 30% of the market share. In addition, my country is one of the largest TV markets in the world, and there is also the existence of "national subsidy" trade-in, so it is natural that the Mini LED TV products of Chinese brands are selling well.

Finally, returning to the product quality itself, Mini LED backlight technology can bring better performance to TVs. Mini LED uses backlight particles with a size between 50-200 microns. Thanks to its smaller size and higher integration, Mini LED can achieve finer zoned light control, bring higher contrast, wider color gamut and lower power consumption, and the picture quality is close to that of OLED. letter-spacing: 1px; text-indent: 0px;'>Currently, my country's smart TV industry lacks the motivation to renew, and product homogeneity is also serious. It is in urgent need of disruptive technologies to drive renewal. The positioning of mid-to-high-end Mini LED products is very suitable for the current market environment. It can not only fill the gap in the mid-range time, but also make a breakthrough into the high-end market. It is the current intermediate force between entry-level products and high-end products.

Yang, founder of Baixing Home Network and senior media personalityFan said that in the field of television, China is no longer the market that was controlled by others in the fields of chips and panels in the past. my country's strength in the field of television has already achieved catch-up. Especially in the field of Mini LED, independent control is truly realized. As the amortized cost continues to decrease in the future, it will definitely become the first choice product for consumers.

Luotu Technology gives a forecast based on the data that the sales volume of Mini LED TV in the first quarter increased by 520.4% year-on-year. It is expected that the sales volume of Mini LED TV for the whole year will beMore than 9 million units, a penetration rate of nearly 30%.