New round of the "15th Five-Year Plan": Tricolor LED chips use scene power to deepen the era of value

In the safety production dispatching center of a railway bureau's public works station in East China, a newly put into use smart dispatching system is running stably. On the large command screen, thousands of pieces of data jumped in real time, accurately outlining the safety context of the long railway line. It is understood that behind this giant LED screen is the latest Coollights chip launched by Tricolor Chunzhong Technology.

"Under the dual pressure of extreme weather and transportation peaks, the system still maintains zero signal interruption and zero picture lag." The person in charge of the center said, "This provides us with a solid and reliable visual base to ensure the safety of railway transportation."

Industry Observation: The transformation path from scale competition to value cultivation

Industry analysts pointed out that this application scenario is the epitome of the transformation of China's LED industry from "scale expansion" to "value cultivation".

China LEThe rise of the D industry began with the large-scale expansion during the “Twelfth Five-Year Plan” and “Thirteenth Five-Year Plan” periods. At that time, the industry focused on mid- to low-end packaging, and homogeneous competition based on “price” dragged the industry into the red ocean of meager profits. The turning point occurred during the "14th Five-Year Plan". The national policy orientation shifted from "support scale" to "forging quality." Documents such as the "Implementation Plan for Digital Transformation of Light Industry" accurately listed smart lighting and high-end chips as key tracks. Policy is no longer a one-way nurturing, but has formed a "two-wheel drive" symbiotic relationship with market demand. Looking forward to the “15th Five-Year Plan”, this trend of value cultivation driven by both policies and markets will further deepen.

In the past ten years, the industry has long been trapped in the dilemma of "price war" and "homogeneous competition". Companies have been busy expanding production capacity and neglected the essential needs that technology should serve the scene. This "emphasis on scale, light on scenarios" development model has resulted in the industry being ill-prepared to cope with high-end and cutting-edge display demands. At the same time, as the international trade environment becomes more volatile, the risk of over-reliance on a single overseas market and technological path is magnified, and the independence, controllability, security and stability of the industrial chain face severe challenges.

"Challenges also contain opportunities." Industry experts analyzed that "driven by policies such as 'Digital China' and 'New Infrastructure', China is generating the world's largest and most cutting-edge display application demand. With Micro LEThe new generation of display technology represented by D is driving the industrial chain to accelerate penetration into high-precision and high-reliability scenarios. This opens the door to the high-end market for high-tech companies with system-level innovation capabilities and deep scene penetration. ”

Technological breakthrough: Differentiated path selection for Coollights chips

It is understood that Tricolor Chunzhong Technology's Coollights chip has established in-depth cooperative relationships with a number of industry-leading manufacturers since its global launch in April last year. The chip has now officially entered mass production and has gradually been implemented in project applications, marking that its technology maturity and market recognition have reached a new level. At the same time, it also marks that domestic enterprises are transitioning from the "chip-assembly application" model to the "chip-definition system creation" model, gradually tearing off the label of "high-end chip dependence on imports."

"Different from the common parameter competition in the industry, Coollights chips have chosen a differentiated path. "A source from Chunzhong Technology revealed, "This product focuses on the needs of real scenarios and achieves a transformation from 'quantitative expansion' to 'qualitative deep cultivation' through technological innovation.Strategic turn. ”

Chunzhong official website data shows that the Coollights chip has core advantages such as better display, lower power consumption, and higher integration. With an extremely small size of 9.15mm × 9.15mm, it integrates the three core functions of line scanning, constant current source, and logic control, effectively solving the long-standing systemic problems of traditional separated solutions such as complex architecture and cumbersome wiring.

It is reported that the Coollights chip is not a simple iteration, but a "one-stop" platform-level solution developed based on a precise grasp of the essential needs of the industry.

Taking root in the scenario: winning market recognition with technological penetration

Industry observations show that under the current background of intensified homogeneous competition in LED display control chips, Coollights chips are showing strong market competitiveness by virtue of their deep insights into industry pain points and in-depth understanding of the needs of segmented scenarios. Industry analysts pointed out: "The ability to take root in specific application scenarios and accurately solve user pain points is the key to Coollights chips in many industries."The key to rapid implementation in this field. ”

At present, Coollights Hanshuo chips have been deeply integrated into key scenarios such as smart transportation and national defense mobilization, showing excellent scene adaptability in practical applications in Beijing, Hubei, Guangzhou and other places. Market analysis shows that this technological innovation path based on scenario requirements is reshaping the industry's competitive landscape. The chip is no longer just a cold stack of performance parameters, but whether it can be used stably and well in real scenarios.

In the scenario of the Railway Bureau’s smart dispatch center, Tricolor Chunzhong provided a complete solution relying on Coollights chips and independently controllable information core technology to meet the special needs of 24/7 uninterrupted operation. The on-site technical person in charge said: “The large screen in the command center operates all year round, and heat dissipation and energy consumption have always been problems for us. The low-temperature energy-saving characteristics of the Coollights chip can truly solve this pain point. After actual use, the screen temperature drops significantly and the display consistency is also improved. ”

In the provincial national defense mobilization project, aiming at the real-time and deployment efficiency in the multi-source information fusion scenarioDue to widespread demand, the native "zero-latency" transmission technology and standardized interfaces built into Coollights chips play a key role. Feedback from on-site engineers: "The Coollights chip not only achieves accurate presentation of information, but also achieves 'zero' picture delay. Its rapid deployment feature greatly shortens the system online time."

Driving Ecology: Reshaping the Display Industry Value Chain with Scenario Empowerment

Industry expert analysts believe that the success of Coollights chips lies in its technical route of "from scene to scene". "Chunzhong Technology's three-in-one receiving card and display and control integrated solution is not a closed-door solution in the laboratory, but comes from a deep insight into actual application scenarios."

Market data supports this view. The cooperative manufacturer revealed: "In the process of cooperating with Chunzhong, we found that their technical team has a very deep understanding of terminal scenarios. COB products developed based on Coollights chips have received good response in multiple market segments, especially in professional scenarios that require high reliability."

Picture: COB products equipped with Coollights chips were unveiled at Beijing InfoComm China 2025

This insight into the scenario is driving a fundamental change in the logic of industrial competition. The focus of competition in the industry has completely shifted from "My chip parameters are 10% higher than yours" to "Can my solution make your command center more stable, the conference scene greener and energy-saving, and the city management smarter?" Nowadays, the value of LED is no longer defined only by size and brightness, but also reshaped by the value of the scene in which it is located. For example, in some cutting-edge theaters in Beijing, LED movie screens replace traditional projectors, which brings not only simple parameter improvements, but an innovation in scene experience from "watching" to "immersion".

What is more noteworthy is that Coollights chips are lowering the threshold for using advanced technology through "de-professionalization" design. Industry observers pointed out: "Standardized interfaces and plug-and-play design allow the original professional-level display control technology to quickly adapt to more scenarios. This scenario-based innovative thinking is promoting the upgrading of the entire industry."

Many partner companies said that the scene adaptation capabilities of Coollights chips are helping them to open up new marketsspace. From smart hubs to high-end conference rooms, from business displays to virtual shooting, technological innovation based on scene needs and experience is continuing to create new value.

This kind of "scenario definition technology" thinking is reconstructing the entire industrial ecology. Empowered by the Internet of Things and artificial intelligence, the cross-border integration of the LED industry with new energy, intelligent transportation and other fields is accelerating. In the future, LED companies may no longer be just a "display equipment supplier", but an "intelligent solution designer" based on light display technology.

Future Outlook: Expand emerging application scenarios and define the future of the industry

According to people familiar with the matter, based on the successful experience of existing projects, Tricolor Chunzhong Technology is actively expanding emerging application scenarios such as virtual shooting, commercial display, industrial visualization, energy and power. In the future, we will continue to delve into industries such as medical care, education, and finance, so that the "scenario penetration" of Coollights chips can empower more key areas.

Market analysts believe that as the "15th Five-Year Plan" approaches, the market's demand for high-end equipment and core components will continue to grow. Tricolor Chunzhong Technology not only has a firm foothold in the domestic market with its proven "scene penetration"It also demonstrates the potential to define next-generation display application standards.

Under the guidance of the new quality productivity concept, the future of the LED industry is undoubtedly bright. However, under the brilliant expectations, undercurrents are still surging:

Challenges in the deep water area of ​​technology. The core technical bottlenecks faced by Micro LED such as mass transfer, full colorization, and cost control are still the gap between ideal and reality; the pressure of international competition. Relying on deep patent barriers, American, Japanese and Korean companies still dominate the high-end field. The road to domestic substitution is long and difficult; "involution" is repeated. Once a certain scenario application is successfully verified, will the swarming players once again drag the industry into the old script of price war?

This solid road from deep cultivation in the local area to leading the world provides new ideas for the transformation and upgrading of China's LED industry. Industry observers concluded, "Using internal technical strength to cope with external uncertainties and winning a sustainable future with real value creation may be the biggest inspiration that Coollights chips bring to the industry."