OPPO official announcement: Realme will withdraw from the Chinese market

On July 16, OPPO officially announced its sub-brand global product strategy: realme’s new products will focus on overseas markets and suspend product updates in the Chinese market; OnePlus will focus on developing the Chinese market while maintaining product updates in the Indian market, and suspend the release of new products in Europe and North America.

Xu Qi, vice president of realme, said that for all Chinese users who have chosen realme, the subsequent sales and after-sales warranty of existing realme models will be fully taken over by the OPPO official team.

With the latest collaborative adjustment of product strategies, OPPO’s internal software systems will also be further integrated. In the future, all realme and OnePlus devices around the world, and models within the upgrade range, can choose to independently update to OPPO’s latest ColorOS system.