Samsung Onyx LED cinema screen enters European market, cooperates with Pixar to promote DCI HDR improvement

Recently, at the 2025CineEurope exhibition in Barcelona, ​​Samsung Electronics announced that its onyx LED movie screen has officially landed in the European market, bringing a more superior movie-watching experience to European audiences. This move is another milestone in Samsung’s continued efforts in the field of movie displays. Looking back on its development history, it is not difficult to find Samsung’s continuous breakthroughs and innovations in LED movie screen technology.

As early as June 2017, Samsung unveiled the mystery of the Samsung onyx LED movie screen at the Lotte Cinema World Tower in South Korea, and has since begun the road to global promotion of this product. Thailand became the first overseas country to install this LED movie screen. Soon after, onyx LED movie screens took root in cinemas in India, China, Malaysia, the United States, and some European countries such as Germany, Switzerland, Austria, France and Spain. As of March 2019, Samsung onyx LED cinema screens have been installed and put into use in 32 theaters in 16 countries around the world.

China, as a major film country, is in Samsung onyx LED movie screen plays an important role in the promotion process. In 2018, Samsung began to vigorously promote its small-pitch LED movie screen product - onyx cinema LED - to China. As of that year, more than a dozen movie screens had been installed and applied in China. In September of the same year, Shanghai ARCH Wanda Cinema has built the world's first onyx cinema. The cinema is equipped with six Samsung onyx screening rooms and uses the latest LED picture technology to bring unprecedented high-quality audio-visual enjoyment to the audience. In December, the world's largest Samsung onyx LED movie screen settled in Chinese cinemas, with a width of more than 14 meters, surpassing the 10.3-meter product previously launched. The Samsung onyx LED cinema equipped with DTS: Since then, many onyx theaters have opened in Shanghai, Beijing and other places. The 14-meter-wide Samsung onyx theater at UME Cinemas Shanghai Xintiandi store does not require traditional projection technology and has a resolution of 4K. It can be watched in a non-dark environment, creating an immersive feeling for the audience. The upgraded theater is also equipped with high-end facilities, further improving movie viewing. experience.

From the launch of the initial product, to the attention it received at multiple international exhibitions, to the widespread installation in theaters around the world, Samsung LED movie screens have won industry and market share with their continuously upgraded technology and performance. Consumer recognition. Hoon Chung, executive vice president of Samsung Electronics’ visual display (VD) business, said that the launch of the onyx series reflects the company’s continued pursuit of high-end movie experience. By partnering with well-known theater chain brands such as Pathé Cinémas and creative animation companies such as Pixar, Samsung aims to provide audiences with a more immersive and shocking visual feast.

In April this year, Samsung released its latest onyx product series LED display. Designed specifically for high-end cinemas, this series supports frame rates up to 120Hz and 4K resolution, providing excellent HDR visual effects with a peak brightness of 300nits, high contrast and color accuracy, bringing lifelike images to the audience.

To meet the needs of different theaters, onyx LED cinema screens are available in four standard sizes: 5 meters (16 feet) is suitable for small theaters with a pixel pitch of 1.25 mm; 10 meters (33 feet) is an industry standard size with a pixel pitch of 2.5 mm; 14 meters (46 feet) is suitable for medium-sized auditoriums with a pixel pitch of 3.3 mm; 20 meters (66 feet) is suitable for large-scale auditoriums with a pixel pitch of 5.0 mm.