The first CINITY LED cinema in northwest China is officially completed, and China Film Meimei Cinema will amaze Urumqi starting today

On May 16, 2025, the first CINITY LED cinema in northwest China - CINITY LED (MM2 store) of Urumqi China Film and Television Cinemas will be grandly opened. The cinema is equipped with a 14-meter (product model: CFL-14) theater projection system, and all 199 seats can enjoy an immersive movie-watching experience. As the first CINITY LED cinema in northwest China, it will not only bring refreshing CINITY LED-produced films and rich big-screen diversified content to Xinjiang audiences, but will also inject new vitality into the upcoming summer season, which northwest movie fans are eagerly awaiting.

Renewal of Light and Shadow of the Pearl of the Silk Road

The country's first 14-meter CINITY LED was settled in Urumqi

China Film Meimei Cinema CINITY LED (MM2 store) is located on the fifth floor of the Meimei 2 shopping mall on Youyou North Road, Sayibak District, Urumqi. It houses diverse retail formats such as light luxury, trendy brands, and entertainment. The 14-meter CINITY LED projection system installed in the cinema this time is not only the first CINITY LED in the five northwest provinces, but also the first market application of this model in the world. This will undoubtedly attract the attention of more domestic and foreign filmmakers and fans, and promote the development and progress of the Chinese film industry.

Urumqi, as a dazzling pearl on the “One Belt, One Road” initiative, has maintained remarkable achievements in tourism, culture and other resources. The establishment of CINITY LED will undoubtedly inject new vitality into the city's cultural tourism industry, and at the same time provide many movie fans with a new world-class movie viewing option. Its excellent image quality, color and brightness performance will bring an unprecedented visual experience to the audience. Whether it is the tense scenes of action movies or the delicate emotions of romantic movies, they can be vividly displayed on this screen.

A new experience of traveling with movies

CINITY LED Cinema has super diverse content waiting for you to watch

Xinjiang, as the country's leading tourist destination, has always attracted tourists from all over the world. The completion of Xinjiang's first CINITY LED cinema will not only provide a new movie-watching experience for local audiences, but also provide a new check-in point for Xinjiang tourists who "travel with movies." Audiences and tourists, on the world's first 14-meter CINITY LED display screen, can not only watch outstanding domestic and foreign film works, but also experience the perfect combination of movies with music, games, sports and other cultural forms through the diversified content scenes provided by the CINITY LED cinema. While enjoying the beautiful scenery and delicious food, they can also appreciate the all-round experience of "vision + hearing + taste".

Previously, CINITY LED Cinema has successively completed live broadcasts of various types of non-film projects such as the Main Station Spring Festival Gala, the Vienna New Year Concert, and the KPL Spring Finals of the King of Glory Professional League. Diversified content scenes are the outstanding feature of CINITY LED. Through the comprehensive presentation of movie-level audio-visual equipment, the cinema is unique and allows the audience to watch with gusto.

In the upcoming movie summer season, China Film Meimei Cinema CINITY LED (MM2 store) will present a series of popular films and diverse non-film content exclusively produced by CINITY LED to movie audiences in Urumqi and even the northwest region, bringing an unprecedented movie-watching feast to movie fans. With top audio-visual technology and rich program content, it will become a new landmark of film culture in Urumqi and even the entire autonomous region.