Zhaochi Crystal Display releases COB price adjustment statement

Due to rising raw material costs, since the end of February, seven companies including Hi-Tech Huaxing, Mulinsen, and Ruisheng Optoelectronics have issued product price adjustment letters, with price adjustments ranging from 10-15%.

On May 15, Zhaochi Crystal Display issued a COB product price adjustment statement, announcing that it would increase the price of Jingcai P1.53 products.

The announcement shows that the Crystal Color series P1.53 (320*160mm module) released by Zhaochi Crystal Display has been affected by the price increase of upstream PCB raw materials. The company has decided to increase the order price of this model by 14% from June 1, 2025.


This is not the first time that Zhaochi Crystal Display has adjusted the price of its Crystal Color series products. In May last year, Zhaochi Crystal Display said that affected by the price increase of upstream PCB raw materials, the company decided to implement a unified price increase of 25 yuan/piece for the Jingcai series P1.86 module products from June 1, 2024. Data show that by the end of 2024, Zhaochi Crystal Display's COB monthly production capacity will reach 25,000 square meters (based on P1.25), and its eight core product lines fully cover the P0.5-P2.0 full pitch segment, of which P0.9-P1.5 is the main product. At the same time, Zhaochi Crystal Display also successfully launched an LED all-in-one machine in 2024, and successfully penetrated C-end scenarios such as home theaters and commercial displays. In particular, COB display modules suitable for home theater and commercial display scenarios will be further developed in 2024 on the basis of supplying them to domestic and foreign brands. Step by step to obtain factory inspections from major international customers and ship on a large scale. Generally speaking, enterprise price adjustment is a strategy to respond to market development and a choice under the new situation. How will it change in the future? What considerations do manufacturers have? Please stay tuned.