Rokid becomes the exclusive partner of CCTV World Cup broadcast AI glasses

On June 9, according to People’s Financial News, AR/AI glasses manufacturer Rokid became the exclusive partner of China Central Radio and Television Station’s AI glasses for the 2026 US-Canada-Mexico World Cup broadcast.

According to official disclosures, during the 2026 World Cup, users wearing Rokid AI glasses can obtain content services such as schedule inquiries, technical statistics, team lineups, player information, score predictions, and game viewing assistance, further expanding the application boundaries of AI glasses in sports event scenarios.

In recent years, with the rapid development of generative AI technology, AI glasses are regarded as one of the important terminal forms after smartphones. Scenarios such as event live broadcast, real-time translation, navigation, meeting records and information inquiry are becoming the key layout directions of AI glasses manufacturers. This cooperation also reflects that AI glasses products are gradually extending from the field of consumer electronics to content services and scenario-based applications.

As one of the "Four Little Dragons" of new forces, Rokid has formed a product matrix covering AI glasses and AR glasses, covering enterprise-level and consumer-level AR glasses, including Rokid Glass, Rokid Glass 2, Rokid X-Craft, Rokid Air, Rokid AR Lite and Rokid Glasses, etc. Among them, Rokid Glasses uses Micro LED and optical waveguide technology, has a single-eye resolution of 480×480, and integrates AI assistant, real-time translation, navigation, meeting recording and other functions.

In terms of capital markets, Rokid has successively received strategic investments from Fibocom, Awinic Electronics, Connect Optics, Highpower Technology, Jingzhida and other companies in different fields this year. Among them, the cooperation between Rokid and Jingzhida will establish a normalized ecological synergy mechanism, giving full play to Rokid's scene-drawing advantages in end-side AI glasses terminals and Jingzhida's technology accumulation in the field of Micro LED key process inspection.

According to TrendForce's "Near-eye Display Market Trends and Technology Analysis", under the competition from Internet giants such as Baidu and Alibaba, new brands such as Rokid and XREAL are undergoing strategic transformation: transforming from simple manufacturers to solution providers or ecological operators.

On the one hand, brands such as Rokid have entered into AR glasses that are highly integrated with AI, and have stopped competing solely on hardware specifications and instead developed space operating systems or entered into in-depth strategic cooperation with AI manufacturers. On the other hand, Rokid and others also continue to accumulate assembly know-how of key technologies, such as the heat dissipation level of light engines under high brightness, ultra-lightweight structural parts design and complex optical adjustment. These physical level engineering experience and technical moats are barriers that pure software manufacturers will find difficult to overcome in the short term.

Overall, as companies in various fields such as Meta, Google, Xiaomi, and Rokid continue to invest in the AI+AR glasses market, and large model capabilities continue to extend to the terminal side, AI+AR glasses are evolving from a simple information display device to a platform that integrates AI assistants, real-time perception, and scene services. Sports events, cultural tourism guides, industrial inspections and corporate offices are all important scenarios where AI+AR glasses are the first to achieve large-scale application. This World Cup cooperation has also become Rokid’s latest progress in expanding the commercialization of AI+AR glasses.