Shandong's first 4K LED Huanying Island Cinema lights up Zibo!

On August 8, Womei Cinema and China Leyard jointly organized the first 4K20m Huanying Island LED movie space lighting ceremony and movie viewing experience in Shandong Province at Womei Cinema (Zibo Wanxianghui) Store), with nearly 300 relevant persons in charge and professional movie fans present; this upgrade is an integration practice of "technology + culture", and at the same time, the opening of the "Zibo Youth Digital Media Film and Television Base" has added a new landmark for cultural experience in Zibo.

Womei Cinema Zibo Wanxianghui Store, as an important cultural consumption carrier in the core business district of Zibo, is located in the popular Wanxianghui business district, adjacent to the popular Internet celebrity attraction "Eight Big Bureau". With its superior geographical location, high-quality environment and services, this business district has long been favored by local citizens and tourists. The overall renovation and upgrade of the cinema not only incorporates international advanced concepts into the theater design, but also introduces the first Huanying Island 4K LED movie space in Zibo City. It is also an important step in the cinema's business upgrade and experience innovation, aiming to bring consumers a movie-watching experience beyond the traditional.

As an industry-leading audio-visual solution service provider, the Huanying Island LED movie space brought by China Leyard breaks through the boundaries of traditional cinema technology. 4K ultra-high definition, 300nits ultra-high brightness, high frame rate, ultra-wide color gamut, and 170° ultra-wide viewing angle can accurately restore the details of every frame of the film, giving the audience an "immersive" viewing experience. At the event, the HDR LED Vivid version of the film "Dongji Island" was screened, allowing guests to be the first to experience the audio-visual innovation brought about by this technology.

The person in charge of Womei Cinemas said: "Womei Cinema Zibo Wanxianghui Store takes this cooperation as an important opportunity and will continue to deepen the technical collaboration with China Leyard. While enhancing the brand value of the cinema and driving overall box office growth, it will build a long-term sustainable high-quality movie viewing scene for citizens, so that cutting-edge audio-visual technology can truly serve the public cultural life."

This cooperation is not only an upgrade of the commercial format, but also carries the mission of urban cultural empowerment. During the event, the authorization ceremony for the "Zibo Youth Digital Media Film and Television Base" was simultaneously launched. Zibo Youth Palace and Womei Cinema will open the door to the digital film and television world for the city's youth at the Huanying Island LED Cinema Space through popular science courses, theater studies, classic film education and other forms. At the same time, summer discount movie viewing coupons will be issued to all teenagers in Zibo, allowing more teenagers to experience the charm of film technology up close at an affordable price.

The relevant person in charge of Huaxia Leyard said: "Huanying Island LED The arrival of the film space in Zibo Wanxianghui is not only a response to the demand for urban cultural consumption, but also a practice for enterprises to participate in urban transformation. By restructuring the cinema format, the film space will become the preferred location for special effects blockbuster premieres and art film screenings in the region. At the same time, it will introduce more diversified non-film content, upgrade the film field into a comprehensive entertainment consumption experience space, and help Zibo's cultural industry revitalize. "

It is reported that after the opening of Huanying Island LED Film Space will launch a series of activities to benefit the people, and through ticket discounts and welfare measures, let more people share the fruits of the integration of technology and culture.

This integration practice of "technology + culture" is bringing Zibo's light and shadow story to a new node. Womei Cinema will continue to cooperate in depth with China Leyard to gradually extend the innovative model of Huanying Island LED movie space to more cities, empower cultural consumption upgrades with technology, and bring more immersive and diversified light and shadow experiences to audiences in different regions.